Arc is design studio built on simplicity, clarity, and intention—because great design is about clear communication and creating a lasting impact.

About Arc

Founded by Amy Robinson, an independent graphic designer based in Albury, NSW, and the Gold Coast, QLD. Amy has 9 years of experience within multiple agencies, collaborating on brands and websites across a wide range of industries. She brings a personal, dedicated approach to every project, combining her background in print media, digital design, and strategy — with a sharp eye for detail and a genuine love for her craft.

We believe in the power of design and love collaborating with those who understand how it can shape a brand’s future.

For us, design is about building real connections and communicating ideas in a meaningful way. We take a straightforward approach, focusing on clarity and purpose to ensure that every project reflects your brand’s true identity.

Being a small studio allows us to really get to know our clients. When you work with us, you work directly with the team that brings your ideas to life.

Whether you're starting fresh or refining what you already have, we're here to help you tell your story through simple, thoughtful design.

Our capabilities

Specialising in brand identity and website design, we work across industries from property and professional services to lifestyle and beyond. Combining strategic thinking with thoughtful creativity, we love transforming complex ideas into into simple, compelling visuals—designed with purpose.

  • Build a brand that resonates from the start.

    We’ll work with you to create a brand identity that speaks to your audience from day one — a complete package that includes a unified visual identity and a comprehensive brand guidelines document to ensure consistency and longevity for years to come.

    The Design Process

    Discovery Questionnaire
    We begin by learning about your business — its values, goals, and audience — through a discovery questionnaire. This step helps us align our vision and ensures your brand connects with the right people.

    Research & Analysis
    Next, we dive into your industry, audience, and competitors to identify opportunities for your brand to stand out and establish a distinct presence.

    Concept Development
    Here’s where the magic starts. Using insights from the discovery and research stages, we develop an initial brand concept — a visual and strategic direction for your brand.
    This includes:
    — Brand mark
    — Sub-mark (if required)
    — Typography
    — Colour palette
    — Application examples (e.g. social media, website, signage)

    We’ll collaborate to refine the concept until it feels just right.

    Brand Guidelines
    Once the direction is approved, we create a detailed brand guidelines document. This outlines your visual identity, usage rules, and practical branding examples — a go-to reference for ensuring consistency across all future touchpoints.

    Deliverables
    Depending on your needs, we can then develop branded collateral such as:
    — Business cards
    — Letterheads
    — Apparel
    — Social media graphics

    Inclusions
    — Brand mark and visual identity
    — Typography and colour palette
    — Custom illustration (If applicable)
    — Stock imagery sourcing
    — Application mockups
    — Brand guidelines document

  • Your website is your online home.
    It should do more than just look good — it needs to be welcoming, intuitive, and easy to navigate. A seamless user experience is just as important as beautiful design.

    The Web Design Process

    Discovery Call / Questionnaire
    We start with a deep dive into your brand, content, and goals for the website. This helps us understand your vision and lay the foundation for both design and functionality.

    Figma Prototype
    Next, we create a clickable prototype in Figma to map out your content and user flow. This step helps us plan how visitors will navigate your site — and allows us to refine the structure together before development begins.

    Development
    Once the design is approved, we move into development — building your site on Squarespace or Shopify, depending on your needs. We’ll test everything thoroughly across mobile, tablet, and desktop to ensure a smooth, responsive experience.

    Launch & Support
    With everything tested and ready to go, we launch your new site. Ongoing support is available to help keep things running smoothly post-launch.

    Services
    — Website design
    — Website development
    — eCommerce
    — Landing pages

  • Well-designed documents don’t just look good — they communicate clearly, build trust, and leave a lasting impression. Whether it's an annual report, business proposal, or tender submission, we ensure your content is presented in a compelling, easy-to-digest format that reflects your brand’s professionalism.

    Services
    — Annual report design
    — Proposal and capability statement design
    — Tender document formatting and layout
    — Custom charts, infographics, and diagrams
    — Print-ready and digital (interactive PDF) formats

  • Our primary objective is to deliver top-tier work and we strive to ensure that our clients receive the best design outcome possible.

    In order to achieve this standard, our branding projects begin at $2200, while our website projects start at $3000. Both services are individually priced based on the specific requirements of each project.

    If you require any other design services, please don't hesitate to get in touch.