Charley Kids is a vibrant store filled with high-quality clothes and toys, thoughtfully chosen for kids. Showcasing the best from top Aussie designers, their range is bright, playful, and made to last.

The Charley Kids brand pairs soft shapes and pastel tones to create an approachable, playful feel, balanced by a bold typeface that adds a fun, punchy edge.

Charley Kids

Brand identity
Social media
Ecommerce website

Beige rectangle with the word 'Charley' in white text on a light gray background.

Tablet displaying an online shopping page for "Dreamer Boxy Shorts" from Charley, showing a toddler wearing the shorts and options to select size and purchase.

Brown cylindrical packaging labeled 'Charley' containing novelty socks for tiny toes, 3 pairs.

Two-panel advertisement from Charlie Kids. Left panel: toddler in a white sleeveless top and beige pants. Right panel: text on an orange background saying 'PLAYFUL THREADS Happy hearts' with '20% off sale instore and online now.'

Advertisement for Charlie.Kids clothing store with a promotional message and a smiling child in a white shirt.

Three stacked brown cardboard boxes with "Charley" printed on them, against a white background.

Open brown cardboard box with a blue T-shirt inside and text "Your new threads are here!" printed on the lid.