Charley Kids is a bright and unique concept store devoted to providing high quality apparel and toys, designed specifically for kids from leading Australian and international designers.

Charley Kids

Brand identity
Social media
Ecommerce website design

A toddler standing on a white bed wearing a white tank top and beige shorts. The word 'Charley' is overlaid on the image.
Lime green square with a large white letter 'C' in the center. The words 'Little Styles' appear in the bottom left corner and 'Big Smiles' in the bottom right corner.
Brand logo with 'Charley' text on peach background, featuring a smiley face icon. Tagline reads 'Little Styles Big Smiles.'
Simple smiley face icon on a light blue background with the text 'LITTLE STYLES' and 'Big Smiles' in the corners.
A beige tag with a smiling face symbol printed at the bottom.
Tablet displaying an advertisement featuring a toddler in white clothing and a blanket, with text "PLAYFUL THREADS for the tiniest trendsetters" on screen.
Person in orange shirt holding a white tote bag with 'Charley' printed in orange letters.
Beige rectangle with the word 'Charley' in white text on a light gray background.
Tablet displaying an online shopping page for "Dreamer Boxy Shorts" from Charley, showing a toddler wearing the shorts and options to select size and purchase.
Brown cylindrical packaging labeled 'Charley' containing novelty socks for tiny toes, 3 pairs.
Two-panel advertisement from Charlie Kids. Left panel: toddler in a white sleeveless top and beige pants. Right panel: text on an orange background saying 'PLAYFUL THREADS Happy hearts' with '20% off sale instore and online now.'
Advertisement for Charlie.Kids clothing store with a promotional message and a smiling child in a white shirt.
Three stacked brown cardboard boxes with "Charley" printed on them, against a white background.
Open brown cardboard box with a blue T-shirt inside and text "Your new threads are here!" printed on the lid.