The Victoria Collection blends heritage charm with the up-and-coming character of the Herston area. The brand features a modern interpretation of a classic aesthetic — Balancing tradition with contemporary sophistication, and resonating with the area’s unique identity.
Victoria Collection
Please note: The photography, videography, and renders in this case study are placeholders intended solely for presentation purposes. These images are part of the photography brief, and the actual photography and videography are currently in progress.
Brand identity
Website
The Victoria Collection consists of two distinct developments, both united under a single umbrella brand — Victoria Collection.
The Victoria Collection marque collection symbolises the merging of old and new — featuring a subtle nod to the surrounding parklands merged with the modern architecture of the Victoria Collection residences, which combined form a marque representative of classic Queenslander homes.
Stage one of the Victoria Collection brand involves the creation of a landing page or ‘mini site.’
This site will be developed in Squarespace as an interim solution until the fully custom-built website is complete.
See the Figma prototype here.
The Victoria Collection's ornate 'monogram' graphic captures the essence of the Herston area, subtly referencing the nearby parkland. It combines heritage charm with a modern, sophisticated touch. The closely nestled letters represent a close-knit community, while the elegant floral flourishes evoke the surrounding greenery.
The Victoria Collection color palette combines classic, heritage-inspired tones with refreshing modern accents. Rich Olive and Verdant serve as the primary brand colors, while Traditional Maroon and Navy, accented by unexpected hues, distinguish the Terrace Homes and Residences sub-brands.
